Oh how I love Pinterest! There have been many nights that I stayed up way too late, scrolling through Pinterest, finding gold mines of information. I scanned for easy and healthy recipes. I searched for DIY projects. And I hunted down ideas for new family adventures. But Pinterest for bloggers? That has turned out to be just a little different.
In my first few months of blogging, there has been a lot of trial and error as I’ve figured out the differences in setting up my personal and business accounts. I would follow these exact steps to get my page set up and running, should I ever need to go back and do it again. Then I can get to the fun part quickly: sharing my content!
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But first, why does a blogger need Pinterest?
Your content falls to the bottom of most social media feeds over time (Twitter, Facebook, and Instagram). It is unlikely to ever be seen again.
But Pinterest is a search engine rather than social media. When users are looking for specific content, your pins always have a chance to be shown in the search results.
Longer term you’ll want to create a pinning strategy, but first you need to get your account set up. If you get this right the first time around, you’ll save a lot of time later. Get your account created quickly, the right way, with these 7 easy steps.
1. Set Up a Business Account
You can either convert your personal account to business, or create a new, separate Pinterest for business account.
Why a business account?
- You’ll have access to the analytics, where you can find what is working (so you can do more of this) and not working (so you can do less of that).
- You can pay to promote your pins to get them in front of the right people (this can be a great strategy if you can drive sales with the pin)
- Rich Pins also makes your pins look a little more polished and professional (and is super easy to do).
2. Confirm Your Website
Confirming your website allows Pinterest to pull your profile picture from your website and provide additional analytics on activity to your site. Read more about the how to confirm your website in just a few easy steps here.
(Tip: using the Insert Headers and Footers plugin on WordPress makes it super easy to add your meta tag).
Verifying your website will also place a link to your blog in your bio. This is great because it will make it easy for new readers to find you!
3. Enable Rich Pins
Rich Pins add the bold title to your pin and will pull a description from your meta description on your post. And it’s so easy to do: read more on how to do it here.
4. Write Your Bio and Add an Image
This is where your potential followers will get a glimpse into who you are and what you have to offer – your opportunity to tell someone what’s in it for them if they follow you. Pack as much value as you can into those 160 characters!
A good image of you is better than your logo, but just don’t leave this space blank.
5. Add a Few Boards
One board should be dedicated to your blog content. Save all pins you create for your content to this board.
Other boards you create should be related to your niche. My rule of thumb is that if it’s a topic I don’t write about (or have a category or tag for) then I probably shouldn’t have a board for it. I recently removed a board with “Fitness” content from my page. While it’s a personal interest of mine and probably of many of my followers, it’s not something people expect to see on my blog.
Next, add 15-20 pins to each board you’ve created. Add pins from your blog to your blog board AND to any relevent boards.
Related: Need a jump start on monetizing your blog? You’ll love the 30 Day Blogging Fast Track Course! This course goes into great detail on the best ways to start making money with your blog. Read my review of the course here.
6. Tell Pinterest What Content to Show in Your SmartFeed
Using a few keywords that describe your niche, search for (and follow) topics, boards, and accounts with similar content. For example, the keywords family travel, hiking, and camping are all relevant to the content at Hiking In My Flip Flops. This will enable Pinterest to fill up your feed with the types of pins you are looking for.
Tip: Save a few pins from each account that you follow to one of your boards. This will not only start filling up your boards, but as they start seeing your name, they may check you out and give you a follow back!
7. Pin Consistently
Pinterest LOVES when you pin consistently. And when you make Pinterest happy, they return the favor by showing your pins more often in relevant searches.
That means pinning 10-20 times each day instead of 100 pins just one day a week. I make a point to spend 10 minutes on pinning in the morning and the evening.
Tip: If pinning once a week works best for your schedule, you may want to consider using Tailwind. Schedule your pins to boards by simply adding pins to your Tailwind queue. If you want to try it out, you can get one month of Tailwind free with this link. After that it’s about $15 a month. As a new blogger, I am trying to keep expenses to a minimum, but this is an easy exception. Read the 5 reasons I have found Tailwind to be totally worth the cost.
Your account is all set up and ready for Pinterest to send lots of new traffic to your blog!
Bonus Tip: Learn the Top Tips for Getting More Traffic to Your Page with Pinterest Unpuzzled
Now that you have your account set up, you are ready to start putting together your pinning strategy and get that traffic to your blog! There are a lot of tips and courses that go into depth on Pinterest strategies, but a great place to start is with Pinterest Unpuzzled from Eden Fried. This course is packed with information on getting more activity to your Pinterest page, and one of the most budget-friendly courses I’ve seen. Eden dives right in to the techniques and tips that will drive traffic to your Pinterest page, which means more traffic to your website.